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- Definition of the Visual Identity of the Program.
- Advertisements in high traffic periodicals (MINOAN WAVE, ANEKORAMA, GREECE IS SUMMER, GREECE IS WINTER, GASTRONOMOS, BLUE).
- TV advertising on regional channels, as well as on national coverage ones.
- Online advertising on high-traffic online portals.
- Creation of material, such as books, brochures, folders and usb cards, which contribute actively to the promotion of both the Program and the products.
- Production of a promotional video in two languages, showing the products produced, their use, their value and how and where were they produced.
- Participation in major trade fairs in Greece and Germany, such as “FOOD EXPO”, “CRETE BIG MEETING” and “ANUGA”.
- Reception of German journalists from various printed and electronic media, nutritionists and social influencers in general, whilst raising awareness about the products, their history and how they are distributed.
- Organization of business missions in the ten largest cities in Germany, aiming at the development of interpersonal relationships and the maturing of cooperation agreements.
- Invitation to Crete of German buyers, importers and wholesalers, aiming at creating and developing an effective network of partnerships.
The actions of the program
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