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- Definition of the Visual Identity of the Program.
- Advertisements in high traffic periodicals (MINOAN WAVE, ANEKORAMA, GREECE IS SUMMER, GREECE IS WINTER, GASTRONOMOS, BLUE).
- TV advertising on regional channels, as well as on national coverage ones.
- Online advertising on high-traffic online portals.
- Creation of material, such as books, brochures, folders and usb cards, which contribute actively to the promotion of both the Program and the products.
- Production of a promotional video in two languages, showing the products produced, their use, their value and how and where were they produced.
- Participation in major trade fairs in Greece and Germany, such as “FOOD EXPO”, “CRETE BIG MEETING” and “ANUGA”.
- Reception of German journalists from various printed and electronic media, nutritionists and social influencers in general, whilst raising awareness about the products, their history and how they are distributed.
- Organization of business missions in the ten largest cities in Germany, aiming at the development of interpersonal relationships and the maturing of cooperation agreements.
- Invitation to Crete of German buyers, importers and wholesalers, aiming at creating and developing an effective network of partnerships.
The actions of the program
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Financé par l’Union européenne. Cependant, les positions et opinions exprimées appartiennent aux auteurs et ne reflètent pas nécessairement celles de l’Union européenne ou de l’Agence exécutive européenne pour la recherche (REA). Ni l’Union européenne ni l’autorité chargée de l’octroi ne sauraient en être tenues pour responsables.
