This message (“THE EUROPEAN FOOD MASTERS – TASTE THE AUTHENTIC/EU FOOD MASTERS”) refers to high-quality products that are produced within the European Union and have been labelled as P.D.O. and P.G.I. products. As for the slogan (“TASTE THE AUTHENTIC”), it is used to highlight the authenticity and uniqueness of these products.
The main goals of this programme are the promotion of P.D.O. and P.G.I. products in Greece, Germany, and France, along with the improvement of their competitiveness, the rise of their level of recognition by consumers and, ultimately, the increase of their availability & commercialisation.
The campaign runs under the tagline “Enjoy, it’s from Europe.”
Within the framework of the “European Food Masters…Taste the authentic” campaign, the following P.D.O. and P.G.I. products are showcased and promoted in Greece, Germany, and France: